Trending color for 2023
Viva Magenta
Pantone’s 2023 Color of the Year, Viva Magenta, is a great color for kitchens and gathering rooms. Every winter, the world’s design authorities share their color choices for the upcoming year. One of the top firms in this space, Pantone, just announced that its 2023 Color of the Year is Viva Magenta (18-1750).
Its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.
For 2023, expect a year filled with lace, tulle and ruffles as people ditch loungewear. Anticipate dystopian streetwear taking inspiration from dark cinematic fantasies. Also prepare to see slip dresses, tube dresses and cargo pants back in as ‘Romcom Core’ will also take hold.
The era of vibrancy is upon us. The nation’s top color experts decree the reign of neutrals and cool tones over. Bold, playful tones leaning on the warmer side of the color wheel are predicted to skyrocket in popularity in 2023. The reason: People are becoming more adventurous with their color choices as a way to express themselves.
people are moving towards using bolder colors, but they are using colors in clever ways—especially in homes. “It’s all about our desire for creative expression,” Pressman says. “Understanding that our surroundings influence our mental health, many are expressing their creativity in the home as a way to enhance their feelings of joyfulness and well-being.”
People no longer fear committing to a gutsy paint color for their dining room or upholstering sofas in prismatic patterns. Instead, they are thinking about how they can mix different color stories together to create a personal space that is completely unique to them. Andrea Magno, color marketing director at Benjamin Moore, further notes that there may be no better way to refresh one’s home than embracing incorporating a more vibrant palette.
The colour Marvelous Magenta.
Though it’s derived from the red family, magenta brings forward a vibrant spirit all of its own that people will be craving in the upcoming year. The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.
Pantone further notes as virtual reality has become more and more prominent in our everyday lives, a shade like Viva Magenta is able to thrive in both worlds and encourage exploration.
While it truly comes down to personal preference when choosing the right shade for you, there are a few color families both Pressman and Magno foresee popping up everywhere in the upcoming year. For those looking for inspiration, these are the dix color trends that will be huge in 2023.
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